Abstract
This study aims to determine the level of acceptance and perception and behavior of the Muslim and non-Muslim toward halal products. This study is based on a survey of 300 respondents randomly selected. Data collected using questionnaires. Consumer behavior towards the adoption of available products is high and it is found that consumers are very highly concerned about food preparation factors are ordered from legitimate sources. In general, the frequency of residents in Lembah Pantai visiting the restaurant is every day namely working respondents. In addition, the cleanliness of the restaurant is one of the factors influencing the selection of respondents in regular restaurants. However, the results showed that the respondents were not so concerned with the cleanliness factor as long as the restaurant food was available to be served from legitimate sources and clean. The study concluded that restaurant operators should emphasize the preparation of food from halal sources and ingredients to the customers. Either recommendation has been made to the owners of restaurants to prioritize sanitation in the restaurant or involving the workers themselves to ensure hygiene is always guaranteed. Government agencies to tighten the licensing and regulation of halal logo to restaurant operators to ensure that the use of food ingredients is completely clean, pure and halal.
Highlights
The issue of purity of a product or service is sensitive to the Muslim community (CAP, 2006)
Golnaz et al (2010) found that non-Muslims are aware of halal principles and try to raise the level of awareness through advertising published in halal products
Dealer/operator: In general, this study aims to determine the level of acceptance and perception and behavior of Muslims and non-Muslims for halal products
Summary
The issue of purity of a product or service is sensitive to the Muslim community (CAP, 2006). Consumers' awareness towards the selection of halal, clean and pure is rising up from the increase in malpractice cases against goods in the market (Engku Norma, 2009). For this reason, consumers are becoming more cautious as there are unscrupulous traders and are only concerned with profit alone without considering the sensitivity of Muslim consumers (Berita Harian, May 9, 2006). There are still users who have poor awareness of the demand for halal products in the local market This is due to lack of awareness and knowledge of the importance of halal products (Utusan Malaysia, 29 Sept 2012). It is important to carry out this research in order to determine the level of acceptance and awareness of halal products used.The paper is organized as follows: Section II discusses literature review, Section III describes research methodology, Section IV addresses statistical results, Section V highlights the discussion, and Section VI provides conclusion and recommendations of the study
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