Abstract

Perceptions about various countries reverberate in attitudes about products, migration and investments originating from the respective countries, as well as in changes in demand for products, migration and investments. In our study we analyse the changes eventuated in the recent couple of years, extending several studies from previous periods. We apply the psychosemantics approach and the repertory grid as the main research methodology. The countries in focus are the neighbouring Balkan countries, as well as the two big European ones - Russia and Germany. Using correspondence analysis, we compare results from two samples from 2021 and 2023. Discovered is a major change in perceptions about Russia, accompanied with certain shifts in the composition of the main factors. We interpret these changes as reflecting some substantial changes in the political sentiments of Bulgarian society.

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