Abstract
The aim of this study was to elicit answers referring to the consumer perception with respect to organic products. Factors that determine behavior were also considered: Gender, age, education, income, or social status. Analysis of data collected revealed that perception is the psycho-cognitive element that may determine the expression of behavior in relation to the organic production system. Furthermore, organic farming in Romania is a relatively recently formed market segment. The study was carried out by using a questionnaire developed specifically for this purpose, on a sample of 226 respondents. The data obtained from the survey were analyzed by employing the contingency coefficient and Pearson chi-square tests, using the SPSS software version 20. The perception of organic food is associated with its nutritional quality or sensory attributes (appearance, taste, flavor).
Highlights
Agricultural products must always be present in human nutrition, as they are indispensable for equilibrated diets since they discharge dietary fiber, phytochemicals, vitamins, and minerals [1]
In order to develop consumer perception for organic products, we developed two series of questionnaires aimed at identifying the perceived differences between organic and conventional products as well as the buying behavior for these products
The Criteria for Identification of the Differences Perceived by Consumers
Summary
Agricultural products must always be present in human nutrition, as they are indispensable for equilibrated diets since they discharge dietary fiber, phytochemicals, vitamins, and minerals [1]. Romania has significant potential to increase organic farming, this is determined by subsidies from its common agricultural policy and free export of organic products to the countries of the European Union [2,3]. The total yield in the same period was at the level of 1.1 million tons. From this total, Romania exported over 175,000 tons of organic foods with a value of more than 200 million € in 2015. The increase in exports is due to the fact that from July 2010 onwards, all preplaced organic products produced within the EU must carry the new logo [6,7]. A key factor for organic agriculture is the perception of consumers related to the organic products, in terms of attitude and preferences, as particular expressions of their behavior
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
