Perception regarding selection and use of skincare products and the impact of advertisement: a questionnaire-based randomized survey

Abstract

In the present scenario in the market, an enormous growth of beauty products have become one of the leading industries in the world and the consumption and using of cosmetic products is increasing rapidly at an alarming rate. The survey mainly focused to understand the knowledge and perception of the commoners’ regarding the perception of using skincare products that also emphasize some important aspects related to the promotion of misleading health claims and magical cures and adverse reaction of skincare products among the Indian population. A cross-sectional study was conducted from April to May, 2020, and 200 participants responded in this online-based survey and data were collected using a predesigned questionnaire. The present studies showed that 61% of the common people use the skincare products daily and were average spenders on beauty products. The majority (81.5%) selected the product quality as the most important factor. Television and social media were indicated as the main influencing sources; however, only 20% responders reported adverse cosmetics events related to randomly purchased skincare products. This survey data contribute an idea regarding the perception and knowledge of the common people toward cosmetics and cosmetic advertisements so that awareness about rational cosmetics utilization practices can minimize adverse events.