Perception of Women Entrepreneurs: Social and Business Environment

Abstract

Women entrepreneurs have the power to overcome several challenges, including creating an environment of equity, finding equilibrium, and ensuring sustainable socio-economic development. Women’s Entrepreneurship development is greatly influenced by factors such as economic, financial and socio-cultural. To increase a better understanding of how women perceive their social and professional environments the present study was conducted in Vaishali district of Bihar. The study employed an ex post facto research design. A total of hundred women entrepreneurs were randomly selected for the purpose from four out of sixteen blocks in Vaishali district. A survey schedule was developed for the collection of data based on pre-testing. To know about the perception of women entrepreneurs about the social and business environment, they were asked to rate their responses on five-point rating scale. The collected data were then analyzed. The study found that the majority of women entrepreneurs felt that a positive environment for women to enter into business has been ensured. They also agreed that societal barriers had diminished as well.