Abstract
An ex-post-facto exploratory research study was carried out in the state of Andhra Pradesh with the specific objective to know the perception of the veterinarians towards consequences and suitability of sex-sorted semen technology. These consequences include Desirable vs Undesirable, Anticipated vs Unanticipated, Direct vs Indirect and in addition suitability was also assessed in terms of sustainability, compatibility, socio-cultural and economic aspects. It was found that three-fourths of the veterinarians (76.67%) had a medium level of perception towards sex-sorted semen technology in terms of its consequences and suitability to dairy farmers. The study thus, reveals that innovations that are compatible and in accordance with farmers’ situations will be adopted following its diffusion. Consequences and suitability also need to be taken care of while diffusing any innovation among the farming community.
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