Abstract
This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.
Highlights
The concept of sustainability entails conscientious and pre-emptive innovation that creates balance among ecological resilience, economic prosperity, political justice, and cultural vibrancy [1]
The purpose of this study is to examine how earlier adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students
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Summary
The concept of sustainability (i.e., meeting the needs of the present without depriving future generations of an ability to meet their needs) entails conscientious and pre-emptive innovation that creates balance among ecological resilience, economic prosperity, political justice, and cultural vibrancy [1]. Open innovation with sustainability comes from collaborative creative ideas with a long-term time horizon. Citizens and firms often prefer immediate economic benefits to long-term sustainable benefits. Consumption of goods and services involves individual choices that often involve short-term self-interests rather than long-term sustainable common goals. The growth model with a short-term time horizon and individual interest is far removed from the sustainable innovation model with a long-term orientation and creative collaboration. Relevant research questions about preferences for creative collaboration and a long-term time orientation are important to understand the diffusion of open innovations with regards to sustainability. Attitudes and perceptions toward sustainability and open innovation are likely to vary during different stages of innovation adoption. The question about who creates and adopts open innovations for sustainability in a timely and expeditious manner is important
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