Abstract

This article analyzes the image of modern Russia in the Arab monarchies of the Persian Gulf, identifies the main factors in the formation of the international image of the country, and examines the perception of Russia by representatives of the Arab states. The article focuses on the diffi culties of building a favorable image of Russia in the Arab world and ways to overcome them. At the same time, the study takes into account the impact of Russia's special military operation in Ukraine on the perception of Moscow by the Arab countries. The paper also gives examples of «soft power» in creating a positive image of Russia in the Arab world. The study focuses on the infl uence of the media as the main political and psychological mechanism of infl uence on the formation of the country's image.

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