Abstract
The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y). The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y). Keywords: [Online Customer Review, Online Customer Rating and Purchase Decision]
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
