PERCEPTION OF INVESTORS TOWARDS INITIAL PUBLIC OFFERING

Abstract

The aim of this research is to empirically investigate the perception of investors towards IPO. The research is based on primary data which was collected from 92 investors who were from Rupandehi district .Correlation and regression analysis were used to analyze the relationship between independent variables (Company Goodwill, Company performance, Company sector and Market information) and dependent variable (investment decision). The study revealed that Company performance is the highly considerable factors before making investment decision in IPO. Keywords: Initial Public Offering, Perceptions, Financial Market Investor, Company performance.