Perception of Environmental Threat in the Shadow of War: The Effect of Future Orientation

Abstract

ABSTRACT People may express high concern for global warming or environmental degradation, but when forced to evaluate the severity of environmental threats in relation to other threats, environmental threats are pushed to the bottom of the list. The present study was based on the premise that prioritizing threats involves, inter alia, hierarchizing the threats according to their perceived temporal proximity and since environmental threats are perceived, relative to other threats, as more temporally distant, they rank low. Future orientation (FO) is an individual-difference variable that describes the tendency to take into account temporally distant considerations. We predicted that environmental threats would be evaluated as more severe by individuals who were more future-oriented. The strongest effect of FO was found to be on concern about global warming and environmental degradation. This indicated that environmental threats were perceived as temporally farthest and, not surprisingly, received the lowest priority. External security threat was a top-priority; its severity evaluation was uncorrelated to FO, indicating that it was perceived as temporally closest. These evaluations significantly affected environmental attitudes and behavior. The implications on promoting environmental behavior in the presence of ever-existing shorter-term existential threats are discussed.