Abstract
This paper attempts to assess the perception of online learning by consumers of educational services. The study is based on the cognitive approach, interpreting the person as a cognitive system, which is influenced by the communication arising in the learning environment, and education is defined as a process of communication, where the associated problems have a negative impact on the final educational product. We revealed the indicators which determine the perception of online education, among which we can name the following: the quality of communication, convenience of tools, students’ motivation and their ability to self-organization, responsiveness to innovations. The analysis of the scientific literature revealed that the works devoted to the perception of online education are of a private nature, depending on the specific country and its situation at the market of educational services. This puts the Russian scientific community in front of the need for scientific understanding of the perception of online education based on the situation observed in Russian higher education. It is concluded that the main problem of the image of Russian online education is an attempt of the Ministry of Education to combine two mutually exclusive approaches: to use online education as an innovative way to train specialists and the possibility to reduce the cost of the classical education. According to the author, online-education is not a competitor to classical education, because it is focused on a different audience and is based on different methodological and didactic principles. That is the reason why the work on improvement of perception of e-learning should begin with defining its place in the sphere of Russian education and the decision about it should be made by the Ministry of Education.
Highlights
The modern world dictates new requirements to the educational sphere
The communication between the teacher and the student can be subject to communication noise, which is easier to identify in online learning
Summarizing all the above, we can conclude that the problems associated with the perception of online learning by consumers of educational services depend primarily on the inconsistent policy of the Ministry of Education, which promotes online education as an innovative way to train high-class specialists at the same time positioning it as an opportunity to save budget funds allocated to the educational sphere
Summary
The modern world dictates new requirements to the educational sphere. Today's highly qualified specialists need qualitative theoretical and practical knowledge, and a set of competences, which will make them competitive on the constantly changing labor market. Professions such as social media manager, internet marketer, accountant, programmer, SEO optimizer, advertising specialist, designer and other most popular and "trendy" professions are changing rapidly, where trends, tools and approaches to work change every year or even faster. This makes us realize that classical university education does not meet the abovementioned requirements for adaptability and will be ineffective in training specialists in innovative professions. Classical education makes a person an intellectual, while innovative education makes him a specialist
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