Perception of Corporate Social Responsibility among the General Public

Abstract

Corporate Social Responsibility (CSR) is becoming a strategic positioning tool for many corporate companies in India. In this study, we studied the level of awareness of the general public towards CSR and how it is related with the company’s brand image and reputation. It is fund that some people are not aware of CSR initiatives by the companies and many are of the opinion that companies are contributing to the society but do not know the name for that activity is Corporate Social Responsibility. The questionnaire contains the demographic information of the respondents, level of awareness and individual perception towards the CSR activities and it was circulated to the general public. These results of this study are based on the online survey responses from 150 respondents. This research paper tries to highlight the importance of Corporate Social Responsibility towards society.