Abstract
The present scenario of rising unemployment among the agricultural graduates must be replaced by taking up agriculture as their profession and also to increase the production and productivity in agriculture. Thus, a study was conducted in all the four State Agricultural Universities of Gujarat, to know the perception of agricultural graduates towards agriculture as a profession and to find out the characteristics that influence their perception. One college from each university was selected randomly. From each selected college thirty agricultural graduates were selected randomly. Thus, the total sample size was 120 agricultural graduates. The study was conducted using a questionnaire in the form of a google form. The study revealed that most of the agricultural graduates had medium level of perception towards agriculture as a profession. Age, academic performance, parental occupation, size of land holding, annual income, mass media exposure, achievement motivation, economic motivation, risk orientation and self-confidence had a positive and highly significant relationship; place of residence and agricultural business anxiety had a positive and significant relationship and family type and family size had a positive and non-significant relationship with the perception of agricultural graduates towards agriculture as a profession.
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