Abstract
Perception level of the visitors towards shopping motivation factors at the informal cross-border market of Serikin, Sarawak will be examined by using descriptive analysis. There are nine items that are quality of the products, variety of the products, preferences of the products, cheaper price, price and quality of product is consistent, cheaper price due to the cheaper in labor force, bargain hunting, closer, and condition of road. Majority of the visitor’s perception towards shopping motivation factors at the informal cross-border market of Serikin, Sarawak are at the neutral level. This is attested by the higher frequency of respondents that give neutral level towards shopping motivation factors. This finding shows that Serikin needs more improvement and development in terms of products, sale’s services and environment of shopping to encourage visitors to shop.
Highlights
Border is a kind of political boundary which is set to separate different regions (Timothy, 2005)
The value of imports from Indonesia to Sarawak (Malaysia) was slightly reduce to RM456.1 million in 2010 compared RM474.0 in 2009 (Department of Statistic, Malaysia 2010, 2011). Does this figure imply that Indonesian products do not have high quality? Or could it be that most of the visitors prefer more to Malaysia products compared to Indonesia products? Based on the above mentioned issues, the general objective of this study is to identify the purchasing pattern of visitors at the cross-border informal market of serikin, Sarawak
It shown that majority of the visitors (129) claimed that their perception is neutral towards variety of the products
Summary
Border is a kind of political boundary which is set to separate different regions (Timothy, 2005). The function of an international border can significantly affect the economic growth of a country with the presence of tourist from neighbor countries. Piron (2002) finds that there are about 900,000 day trippers from Singapore crossing the border to Johor Bahru (southern peninsula Malaysia) for shopping, recreation and food for every month and this huge drainage of retail sales is a serious concern for the Singaporean government. In Brunei, the decline in retail sales is significantly obvious during festive seasons when Bruneians flock to the border towns of Limbang and Miri, Sarawak (Anaman & Ismail, 2002; The Brunei Times, 2007). Purchases that made by foreigners indicates an export of goods and services in the destination country which might lead to an improvement in the balance of payments and growth
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