Abstract
The aim of this paper is to analyze the perceptions of the quality of the service of the tourists who visited the rural areas of the city of Cuenca, Ecuador, as a complement to the tourist offer of this destination ‑cultural heritage of humanity‑. A questionnaire with a scale Servqual ‑ Service Quality was obtained from a sample of 326 tourists to measure the quality of tourist services. An Exploratory Factor Analysis (AFE) was applied to determine the dimensions of service quality that collected only the perceptions of the defined elements and a Confirmatory Factor Analysis (AFC) to confirm the factorial structure. The findings show five dimensions of quality: security, tangibility, trust, empathy and capacity, and its factorial structure was corroborated, with an adjustment of the appropriate indices. The study suggests that rural spaces should offer quality in their tourism offer as an attraction for tourists within the destination.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
