Abstract
The oil palm business is one of the businesses that can help the country's economy and help improve people's welfare. The effectiveness of SME business performance is influenced by training, organizing, utilization, and development. The target community is SMEs in Lebuh Lurus village, Inuman Kuantan Singingi sub-district. Increased marketing performance and competitive strategies can be applied to oil palm farmers with training and skill mentoring. This activity is carried out by direct counseling/discussion, discussion, and question and answer. The implementation of this activity is divided into several stages, including preparation, counseling and assistance, evaluation, and discussion. Competitive advantage, competitive intelligence, cross-functional working relationships as solutions to improving marketing performance in oil palm plantation SMEs in the province of Riau. The results of this activity teaches and administers to the oil palm smallholders in implementing competitive strategies and marketing palm oil products. Training for human resource oil palm workers and the creation of agricultural counseling programs.
Highlights
The implementation of this activity is divided into several stages, including preparation, counseling and assistance, evaluation, and discussion
Exploring the role of market learning capability in competitive strategy
Summary
Maka para petani sawit yang tergabung dalam UKM dihadapkan pada berbagai peluang dan ancaman baik yang berasal dari luar maupun dari dalam negeri. Dengan adanya tekanan persaingan begitu ketat, sehingga secara langsung atau tidak langsung sangat memengaruhi kinerja UKM yang para anggotanya adalah petani sawit skala kecil dan menengah. Perubahan yang begitu cepat dewasa ini, baik dalam hal teknologi, kebutuhan pelanggan dan penawaran harga tandan sawit semakin pendek menyebabkan permasalahan serius bagi para petani sawit yang tergabung dalam koperasi tani sawit yang terdiri dari beberapa UKM. Kegiatan pengabdian ini diharapkan dapat menumbuhkan jiwa kewirausahaan pada warga/masyarakat Desa Lebuh Lurus serta membekali para pemilik UKM dengan pentingnya strategi bersaing dalam mendapatkan harga yang wajar dan bersaing serta menigkatkan kinerja pemasaran sawit produk Desa Lebuh Lurus
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