Abstract
Farmers' agricultural green production technology (AGPT) adoption behavior has attracted extensive attention, while few studies explored the interactive effect of perceived value and government regulations in this process. Therefore, we analyze the interaction effect between perceived value and different government regulations on farmers' AGPT adoption by the Poisson regression model, using micro-survey data from 1491 households in China's Yellow River basin. Furthermore, we examine the heterogeneous effect of perceived value and government regulations on farmers' AGPT adoption behavior considering the change in production scale and farmers' age. The results suggest that perceived value can substitute for incentive government regulation and guiding government regulation, respectively. While binding government regulation can inhibit the promotion effect of perceived value on farmers' AGPT adoption. In addition, the larger the production scale, the more influential the effects of perceived value and government regulations on farmers' AGPT adoption are. In contrast, with the increase in farmer's age, the promotion effect of perceived value becomes weak while the effect of government regulations experiences a U-shaped trend. Finally, the conclusions and policy implications are set forth.
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