Abstract

The widespread use of social media by students for educational purposes has led to a growing trend. This research aims to provide new perspectives on how to effectively incorporate digital technology into university education by examining the usage patterns of media.Theoretical framework comprised of Bandura's Social Learning Theory and Davis's Technology Acceptance Model. Study has a descriptive approach. Four hundred students responded to the surveys. The researcher has created a questionnaire that is designed at a frequency scale and Liker scale rating. The use of social media was prevalent among students, and many of them believed it to be helpful for fostering learning, communication, teamwork, and knowledge development. The research also showed that distracting issues, privacy concerns, and the potential of cyberbullying were the biggest obstacles. It is suggested that further investigation is needed to determine how social media interacts and collaborate with student, and barriers in educational settings.

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