Abstract

Nowadays, short-form video applications have become increasingly popular due to their strong appeal to people, especially among college students. With this trend, the phenomenon of short-form video application addiction (SVA) also become prominent, which is a great risk for individuals’ health and adaptation. Against this background, the present study aimed to examine the association between perceived stress and SVA addiction, as well as its mechanism—the mediating role of self-compensation motivation (SCM) and the moderating role of shyness. A total of 896 Chinese college students was recruited to complete a set of questionnaires on perceived stress (PS), SCM, shyness, and short-form video applications. The results show that PS was positively associated with SVA, and SCM partially mediated this association. In addition, both the direct association between PS and SVA and the indirect effect of SCM were moderated by shyness and were stronger for individuals with higher levels of shyness. The results could not only deepen our understanding of the underlying factors of SVA but also provide suggestions for relevant prevention and intervention procedures.

Highlights

  • Researchers have conducted valuable work in the past on the negative effects of excessive use of online apps and electronic devices on users

  • self-compensation motivation (SCM) was positively correlated with short-form video application addiction (SVA) (r = 0.343, p < 0.001), and shyness was positively correlated with both perceived stress (PS) (r = 0.241, p < 0.001) and SVA (r = 0.274, p < 0.001)

  • The total effect of PS on SVA indicated that PS was positively associated with SVA; this result supported Hypothesis 1

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Summary

Introduction

Researchers have conducted valuable work in the past on the negative effects of excessive use of online apps and electronic devices (i.e., smartphones, online games, social network sites) on users. It has been well established that problematic use poses real threats to users’ mental health, sleep quality, and interpersonal relationships (Liu et al, 2018; Dobbs et al, 2020). A short-format video application is a type of social media application that enables users to create and upload short-form videos and share their wonderful life moments. Short-form video applications have achieved popularity worldwide. In China, the number of users of short-form video applications has exceeded 870 million, and the usage time accounts for 8.8% of all types of apps, including online games (China Internet Network Information Center, 2020, 2021). Shortform video applications are especially useful for sending customized content based on an analysis of user preferences; users can choose to watch the specific creators and content in which

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