Perceived Stress and Online Compulsive Buying Behaviour among Women Consumers in Butwal Sub- Metropolitan City

Abstract

The article discusses the phenomenon of compulsive buying, emphasizing its prevalence and the associated negative consequences such as financial distress and impaired functioning. The present study examined the mediating role of Avoidance coping and the moderating role of self-esteem in the association between perceived stress and online compulsive buying. A sample of 409 female consumers, completed questionnaire measures of perceived stress, self-esteem, Avoidance coping, and online compulsive buying The focus is on the connection between compulsive buying and online shopping, particularly in the context of the growing dependence on the internet. The study also explores the role of avoidance coping mechanisms in understanding and explaining obsessive online purchasing behavior. Additionally, the article delves into the comorbidity of compulsive buying with various psychological disorders. The significance of mood, self-esteem, and coping strategies in compulsive shopping is highlighted. The geographical context of Butwal, a rapidly developing city in Nepal, is briefly described, and the article concludes with insights into the factors influencing online customer satisfaction and e-commerce growth in Nepal. Overall, the article provides a comprehensive overview of the complexities surrounding compulsive buying, particularly in the context of online shopping, and its implications for individuals and society.