Abstract
The purpose of the study was to examine perceived satisfaction with store performance in relation to selected information sources and selection criteria used in buying. Data were collected from a sample of 313 small specialty store owners/buyers who participated in a nationwide survey representing 37 states. Responses of owners/buyers that indicated a high level of satisfaction with store performance were compared with responses of owners/buyers that indicated a low level of satisfaction on 5 selection criteria factors and 10 information sources. Three selection criteria factors (Fashionability, Aesthetics, Quality) were significantly and positively related to satisfaction with store performance. Four information sources (store personnel/salespeople, resident buying offices, trade publications, exhibitions and trade shows) were also significantly and positively related to perceived satisfaction with store performance. One information source (seminars and workshops) had a significant negative relationship with perceived satisfaction with store performance.
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