Abstract
In higher education, students are the main customers of universities. As such, providing quality services and satisfying students' needs as well as expectations are vital for universities to succeed from the increasing competitiveness of this industry. This research investigates the levels of student satisfaction and the relationship between student satisfaction and the quality of service being provided at the International Business School, UniversitiTeknologi Malaysia Kuala Lumpur. The results of this research indicated that almost the majority of students were satisfied with the quality of services offered at this university. Also, the findings showed that, the factors of facilities, advisory services, curriculum, and financial assistance and tuition costs have positive and significant impact on student satisfaction.
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