Perceived risk and online purchase intention of selected public school teachers: A study in Calapan City, Oriental Mindoro, Philippines

Abstract

Consumers’ perceived risk has been considered a fundamental concern of the decision-making process when shopping online. This study aims to examine the level of online shoppers’ intention towards online purchases as affected by perceived risks. The study used descriptive-correlational design to describe the extent of perceived risks in terms of product, financial, security, social, and time risk and the level of purchase intention of the participants. A total of 198 selected public school teachers in Calapan City were selected to ask participation in the survey to assess their five types of risk perceptions and online purchase intentions. Data were collected with the aid of online survey instruments. Results indicated a significant relationship between the extent of the perceived risks by the selected public school teachers in Calapan City in terms of product, financial, security, social, and time risk and the level of their purchase intention. Moreover, the result of the study shows that despite the risks they perceive in online shopping, they are still interested in online shopping, use it frequently, and consider shopping online more than shopping at physical stores.