Abstract
ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.
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