Abstract
Aim: The study focuses on perceived organizational support as a mediator between digital social media influence on technological innovation of knowledge workers working in IT companies in India. Methodology: A survey online of 415 knowledge employees in Indian IT organizations was used to analyze the results.Findings: The findings demonstrate that perceived organizational support is positively impacted by digital learning. The research findings also connected social media sites, digital learning, and technology innovation.Implications/Novel Contribution: The results of this study have extensive implications for Indian knowledge workers and administration, who may broaden the perceived organizational support as a mediator between digital social media influence on technological innovation of knowledge workers working in IT companies in India.
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