Abstract
Perceived irritation has shown negative effects on various aspects of consumer shopping behavior. Despite the enormous proliferation of online shopping in recent years, very little research has explored perceived consumer irritation or its determinants in online shopping environments. This study aims to fill this gap by examining the effects of visual, navigational, and informational website design characteristics on consumers' perceived irritation in online shopping activities. The results of data collected from online shoppers showed that the three website design characteristics had significant negative effects on perceived irritation in online shopping context. These findings offer valuable implications for website designers and online retailers who wish to design and maintain attractive websites that can minimize perceptions of irritation among current and potential customers.
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