Abstract
A relatively limited amount of empirical research has focused on problems and issues pertaining to exporting from countries not associated with an advanced level of economic development. This paper reports on a systematic study of problems experienced by Greek exporting manufacturers in their trading activities with overseas distributors based in European Community (EC). In this context, an attempt is made, firstly, to investigate the underlying structure of exporting problems, and secondly, to examine the extent to which there are significant differences in perceptions of exporting problems based upon the degree of export involvement. A number of significant differences are found to exist in perceived export problems between different exporter categories in terms of export involvement. The implications of the study for business practitioners and public policy makers are highlighted, and future research directions are identified and discussed.
Published Version
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