Abstract
The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.
Highlights
Rapid population growth, since the industrial revolution, has resulted in major social and environmental challenges [1]
Kibert et al [4] suggest that the shortage of natural resources would soon have a significant effect on our production capacity, putting the economic sustainability of future generations at risk
We focus on consumers who have high buying power and purchase in Bangladeshi supermarkets
Summary
Since the industrial revolution, has resulted in major social and environmental challenges [1]. Economic activities such as reckless industrial practices are responsible for global warming and degradation of natural resources. They have generated economic disparity across different sectors of society [2]. Consumer indifference towards the environmental, social, and cultural effects of growing consumerism has magnified the problems [3]. Kibert et al [4] suggest that the shortage of natural resources would soon have a significant effect on our production capacity, putting the economic sustainability of future generations at risk. A major shift in present consumption and manufacturing practices is required to restore the ecosystem [5]
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