Abstract
Ecotourism is an overall tourism practice that leads to sustainability as discussed, described and proven by the literatures on sustainable tourism development. However, the concept is widely misinterpreted and thus embezzled by the tourism service providers and tourists to a large extent. This papers aims to find out the perceived concept of ecotourism and highlight the gap with reference to actual concept. The paper also intends to highlight the disruptive consequences of such interpretation and leading practice. The study is conducted through online mode from tourists and tour operators located in various parts within four regional parts that is eastern, western, northern and southern parts of India.
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More From: American Journal of Business and Management Research
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