PERCEIVED EASE OF USE, BRAND TRUST, DAN KEAMANAN TERHADAP INTEREST OF USING APLIKASI E-WALLET LINKAJA DI KOTA DENPASAR

Abstract

This study aims to determine the effect of Perceived Ease of Use, Brand Trust, and Security on Interest of Using LinkAja E-wallet Application in Denpasar City. The population is those who have the LinkAja e-wallet application or at least know the site in Denpasar City, with a sample of 80 respondents. Sampling using a purposive sampling technique. Collecting data using an online questionnaire with a Likert scale measurement tool. The type of data used in this study is quantitative data. The data analysis method used in this study uses validity test, reliability test, classic assumption test, and multiple linear regression analysis test using SPSS version 20.0. The results of this study stated that the variable Perceived Ease of Use, Brand Trust, Security had a positive and significant effect partially and simultaneously on the Interest of Using LinkAja E-wallet Application in the City.