Abstract
The formulation of the problem in this research is whether there is differences of consumer perceptions on foreign and local electronic brands in Kenten Laut, Talang Kelapa Subdistrict, Banyuasin Regency, Palembang. The purpose of this research is to know the differences of consumer perceptions on foreign and local electronic brands in Kenten Laut, Talang Kelapa Subdistrict, Banyuasin Regency, Palembang. This study includes a comparative study comparing one sample with another sampel, whereby this study aims to determine differences in consumer perceptions on foreign and local electronic brands in Kenten Laut, Talang Kelapa Subdistrict, Banyuasin Regency, Palembang. The population is all KK in Kenten laut. Sample in this research is 200 KK, with technique of closter sampling analysis. Types of data used are primery and secondary data. Data is collected by using questionnaire, with analysis tool using chi-square. The results of the research indicate that there are differences of consumer perceptions on foreign and local electronic brands in Kenten Laut, Talang Kelapa Subdistrict, Banyuasin Regency, Palembang. The difference in the intent is found in foreign and local electronic brand products.
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