Abstract

Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.

Highlights

  • The difference of culture is a primary characteristic of the intercultural communication

  • Cultural difference implies to the different communication behavior

  • Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism

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Summary

ILMU KOMUNIKASI

VOLUME 4, NOMOR 2, DESEMBER 2007 characteristic and nucleus estate’s masculinity. there are a few modern farmers that begin to concern to the business. This study shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Hal ini menjadi bermasalah ketika komunikasi itu dilakukan dengan pasangan yang memiliki budaya dan sistem simbol berbeda. Yang terjadi di dalam hubungan kemitraan antara perkebunan besar dan petani kecil. Perkebunan besar dan petani kecil merupakan dua kelompok sosiologis yang memiliki karakterististik sangat berbeda. Bentuk relasi kedua pihak tersebut adalah berupa relasi kemitraan antara perusahaan inti dan petani plasma. Relasi antara perusahaan inti dan petani plasma kurang harmonis karena perbedaan pola pikir, sikap, dan perilaku yang memunculkan masalah operasional. Ketidakakuratan persepsi ini disebabkan karena perusahaan inti dan petani plasma adalah dua komunitas yang memiliki perbedaan budaya. Berbagai masalah dalam kemitraan antara perusahaan inti dan petani plasma menunjukkan adanya masalah komunikasi yang disebabkan karena perbedaan budaya kedua pihak. Tulisan ini bertolak dari penelitian dengan rumusan masalah (1) Bagaimanakah budaya komunitas perusahan inti dan komunitas petani plasma? (2) Adakah perbedaan perilaku komunikasi sebagai implikasi dari perbedaan budaya itu? Tujuan penelitiannya adalah memahami adaptasi antarbudaya di antara dua komunitas tersebut

METODE PENELITIAN
KERANGKA KONSEPTUAL
Teori Adaptasi Antarbudaya
Dimensi Keragaman Kultural untuk Mengkaji Perbedaan Budaya
Variabilitas Budaya Hofstede
Deskripsi Budaya Perusahaan Inti
Perilaku Komunikasi Perusahaan Inti
Deskripsi tentang Budaya Petani Plasma
Perilaku Komunikasi Petani Plasma
DAFTAR PUSTAKA
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