Abstract
The aim of this research is to determine the comparison of people's enthusiasm in participating in salafiyah da'wah activities organized by the Imam Bukhari Al-Atsary Jambi foundation online and offline during the Covid-19 pandemic. The type of research used is quantitative research using a comparative study approach or experiment. The data collection technique was carried out using random sampling. The theory used in this research is “Use and Gratification” theory. From the results of this research, it can be concluded that during the Covid-19 pandemic people were more enthusiastic about participating in Salafiyah da'wah activities offline than online.
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