Abstract
In this era, insurance is an important instrument in processing financial plans considering that financial risks can occur regardless of place and time. However, in its implementation, insurance does not attract the attention and interest of the Indonesian people. Seeing this phenomenon, using the User Centered Design (UCD) method, this study aims to create a prototype of insurance features on the Bank Jago mobile application. This application implements usability principles such as learnability, memorability and satisfaction in introducing the importance of insurance for the community. Based on the method that has been used, this research produces a prototype of Bank Jago's insurance application that implements the usability principle. In this study, a prototype was produced that received a positive response from the community in terms of 65% learnability, 50% memorability, 70% satisfaction and 55% efficiency.
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