Abstract
Today's digital environment, mobile applications are essential for improving user experience and sales reach. This study will use Figma software design to create a user interface (UI) and user experience (UX) for mobile app sales on Up Store. Figma, an online prototyping platform, can be used to create web or mobile applications. Programmers can contribute to the figma project by writing their own code. The process used to create this design is called Design Thinking. Design Thinking focuses on understanding users, developing ideas, and testing solutions through iterative cycles. This strategy will help in defining user needs, understanding the context of use, and creating an acceptable and efficient design. This research resulted in a mobile application UI/UX design that complies with sound design principles and uses current sales trends in the Up Store. If the user interface is well designed, users will interact with the app more positively, increasing user retention and sales. Figma also allows UI/UX designers and
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