Abstract
Abstrak Industri kreatif menjadi salah satu pilar utama pertumbuhan ekonomi Indonesia, khususnya di Kota Bandung. Oleh karena itu, Kampung Wisata Kreatif telah dihadirkan oleh Pemerintah Kota Bandung sebagai upaya pengembangan pariwisata dengan konsep Community Based Tourism (CBT), salah satunya adalah KWKC (Kampung Wisata Kreatif Cigadung). KWKC merupakan kawasan wisata kreatif dan seni budaya dengan konsep CBT yang berlokasi di Kelurahan Cigadung, Bandung. Meskipun KWKC telah memiliki website resmi, hasil survei menunjukkan bahwa website tersebut masih memiliki kekurangan pada tiga aspek desain user interface, yaitu tema website yang kurang menarik, tampilan informasi yang kurang informatif, serta fitur yang belum memenuhi kebutuhan pengguna. Maka dari itu, perancangan ulang user interface website KWKC dilakukan dengan menggunakan metode user-centered design (UCD) agar manfaat website dapat lebih optimal. Aspek yang diperbaiki meliputi redesain tema website, tampilan informasi yang lebih baik, dan penambahan fitur baru. Berdasarkan hasil perancangan ulang user interface dan survei akhir kepada pengguna, 96% responden menyetujui bahwa desain visual yang baru secara keseluruhan lebih menarik, serta 93% responden menyetujui bahwa desain baru lebih menarik dan informatif dibandingkan desain sebelumnya. Kata Kunci: community based tourism, metode UCD, web design, UI UX Abstract The creative industry is one of the main pillars of Indonesia's economic growth, especially in the city of Bandung. Therefore, the Bandung City Government has introduced the Creative Tourism Village as an effort to develop tourism with the Community Based Tourism (CBT) concept, one of which is KWKC (Cigadung Creative Tourism Village). KWKC is a creative and cultural tourism area with a CBT concept located in Cigadung Village, Bandung. Even though KWKC has an official website, survey results show that the website still has shortcomings in three aspects of user interface design: a less attractive website theme, less informative information displays, and features that do not meet user needs. Therefore, the user interface of the KWKC website was redesigned using the user-centered design (UCD) method to optimize the website's benefits. The improvements included a redesign of the website theme, a better display of information, and the addition of new features. Based on the results of the user interface redesign and a final user survey, 96% of respondents agreed that the new visual design was overall more attractive, and 93% of respondents agreed that the improved design was more informative and engaging than the previous design. Keywords: community based tourism, UCD method, web design, UI UX
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