Abstract
ABSTRACT
 Clothing is one of the primary human needs, but due to the times, the function of clothing is also used to satisfy social needs and reflect someone in a certain social class and class. The public's desire to keep looking up-to-date, fast fashion emerged, which produced clothes and grooming that were popular and following the times. Fast fashion presents a ready to wear concept that applies trending designs in the form of clothing at affordable prices and access. Fast fashion produces the largest waste in the world after oil, contributes to waste in the world which can cause climate change and reduce the availability of clean water. Because of the need to educate about the high waste generated by fast fashion, it is necessary to have the right strategy to convey it to the audience.
 Designing a social campaign video that contains information about fashion to the dangers of the impact of fast fashion and invites the public to care for and manage old clothes with shibori and patchwork techniques so as to increase awareness levels and create new mindsets with the right media, namely videos. The design of this video social campaign uses several methods to find data, namely qualitative and quantitative methods. Qualitative methods are carried out by interviewing people who understand current phenomena. Meanwhile, the quantitative method is obtained by distributing questionnaires to the target audience. The results of the data collection were analyzed using fishbone analysis techniques and descriptive analysis techniques
 
 Keywords: Fashion, Fast Fashion, Upcycle, Shibori, Patchwork.
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