PERANCANGAN BRAND GUIDELINE COVITA

Abstract

Covita is a brand of natural healthy foods (snacks) and drinks. A company should ideally have a guide regarding information about the products that they sell, which in this case is a brand guideline. Therefore covita needs brand guideline to do a brand development or also called branding. Previously, Covita had collaborated with Buro Creative Studio for the packaging design of its products, but because at that time there were no guidelines regarding the Covita brand, the assets that had been created were based on visual compatibility with the existing Covita brand. Therefore, a brand guideline is needed which will be a guide when doing promotion, marketing, or other matters related to company development. This design uses a qualitative method, so there is a need for an introduction to products from Covita so that later the contents of the brand guidelines become informative, easy to understand, and clear to public. Apart from that, this brand guideline is expected to be able to make people who don't know about Covita know about it, so that Covita will become increasingly known among the people.