Abstract
A requirement to produce an effective system for innovative on Branded Thrift Shop Pontianak to build a system that can help companies in the framework of all market segments. Because the business activities Branded Thrift Shop Pontianak still use offline sales methods. To meet the needs of company and consumers, Branded Thrift Shop Pontianak need a website based on customer data sales and storage. The form of research is a case study, using Research and Development method. The design method used is the Incremental Development method, with the system modeling tool is the Unified Modeling Language (UML) obtained based on data from use case diagrams, activity diagrams, statechart diagrams, sequence diagrams and class diagrams. The programming language used is PHP and MySQL as the database. The results of this study will produce a web-based system on Branded Thrift Shop Pontianak for meet the sales requirements of consumers in quickly and accurately, and can help the store in products marketing.
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