Perancangan Animasi Dengan Pendekatan Psikologi Sosial Untuk Anak-Anak Kaum Marjinal Usia 7-12 Tahun Sebagai Media Edukasi Pendidikan Karakter

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The National Law No. 20 of 2003 emphasizes the importance of the national education system in achieving equal educational opportunities, improving quality, and managing education efficiently. However, marginalized children with economic constraints still face challenges in accessing educational opportunities due to limited time and difficulties in studying at home. Instead of exploiting these limitations, the Red Nose Foundation utilized them in a social psychology class aimed at instilling character education. Nevertheless, they recognize the need for innovative and effective approaches in delivering character education to the target audience. To achieve a precise and effective design, the process will involve existing studies, experimental studies, in-depth interviews with stakeholders and necessary resources, user testing, and literature review to support the design. The urgency of the design and how the resulting media output canbetter connect with the target audience compared to other media outputs will also be considered. Two animated episodes have been presented to the target audience, and it has been concluded that using animation as a medium for character education has yielded positive results. The audience enjoys watching the animations, and the evaluations conducted have shown excellent outcomes. Therefore, it can be said that the animation used in this design has been successful.