Abstract
The authors are interested in conducting research with the title role of public relations in building the image of the company at PT Pegadaian (Persero) Kanwil I Medan. The researcher used quantitative methods. The results of research that the author achieve on PT Pegadaian (Persero) Kanwil I Medan is to have a PR section that plays an important role in building corporate image with the average value sorted from the highest data IE facilitator indicators of troubleshooting process (3.33), communication facilitators (3.29), expert advisor (3.28), communication technician (3.27). So the author's advice to the company is to continue to improve the positive corporate image by building a better communication with internal and external parties of the company and should further improve the communication technician by making the product or communication activities become more effective. Keywords: Public Relations, Corporate Image, PT Pegadaian
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
