Abstract
The main objective of this study is to find out the direct and indirect effects of e-service quality and rates on repurchase intention with customer trust as the mediation. The research sample consisted of 250 respondents collected through the distribution of questionnaires. The data processing software employed is SPSS and LISREL 8.8 for the Structural Equation Model (SEM) method. The research sample consisted of 250 respondents, collected by distributing questionnaires online. Additionally, e-service quality together with rates also have a significant and positive effect on repurchase intention, both with or without the mediating role of customer trust. Furthermore, customer trust also has a significant and positive influence on repurchase intention. Therefore, if a courier service company aims to enhance repurchase intention, it needs to improve the quality of electronic services provided and offer competitive rates to customers. This will foster trust and boost the likelihood of repeat purchases.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
