Abstract
Expanding global competition, rapidly changing market and technology, increasingcomplexity and uncertainty are creating a new competitive environment. To be successful in this globally competitive and rapidly changing environment, organization must formulate strategic plan that is consistent with their investment and technology. This research was conducted to investigate the relationship among manufacturing strategy, technology adoption, and firm performance. Data were collected through mailed questionnaires (525 questionnaires) and direct survey in 25 firms. The questionnaires were sent to 550 CEOs of manufacturing firm in Indonesia. A hundred and six responses returned and made a response rate of 19.27%. The study finds different results for hard and soft technology. Hard technology moderates the relationship between manufacturing strategy and operational performance, as a quasi moderator variable. On the other hand, soft technology has an impact on the manufacturing strategy-performance relationship as an independent predictor variable, but it does not moderate the relationship between manufacturing strategy and operational performance.Keywords: manufacturing strategy, technology adoption, operational performance, technology
Highlights
Expanding global competition, rapidly changing market and technology, increasing complexity and uncertainty are creating a new competitive environment
Hard technology moderates the relationship between manufacturing strategy and operational performance, as a quasi moderator variable
Soft technology has an impact on the manufacturing strategy-performance relationship as an independent predictor variable, but it does not moderate the relationship between manufacturing strategy and operational performance
Summary
Data penelitian diperoleh melalui penyebaran kuesioner dan direct survey yang ditujukan kepada pimpinan perusahaan. Penggolongan atau klasifikasi industri yang digunakan dalam penelitian ini adalah klasifikasi berdasarkan data Statistik Industri Besar dan Sedang yang diterbitkan oleh Biro Pusat Statistik, tahun 2003. Uji respon bias dilakukan untuk melihat apakah ada perbedaan karakteristik antara jawaban responden yang diperoleh melalui mail survey dan jawaban responden yang diperoleh dengan didatangi langsung. Dengan demikian pengolahan data untuk analisis selanjutnya bisa digabungkan antara kuesioner yang diperoleh melalui mail survey dan didatangi langsung. Variabel terikat dalam penelitian ini adalah kinerja operasional yang diukur dari segi produktifitas, biaya, kualitas, fleksibilitas, dan kemampuan pengiriman. Profil perusahaan yang berpartisipasi dalam penelitian ini adalah dilihat dari segi bidang usaha, lama perusahaan beroperasi, jumlah tenaga kerja tetap, aset yang dimiliki, dan kinerja secara umum yang dicapai selama tiga tahun terakhir.
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