PERAN PUBLIC RELATIONS DALAM MEMPENGARUHI KONTEN MEDIA

Abstract

In this globalization era, business competition is getting higher. Especially in the economic sector where large companies from abroad are increasingly free to operate and market their products in Indonesia so that local companies cannot compete with themselves will be eliminated. The purpose of this study is to look at the effectiveness of IT use as well as the creativity of a public relations officer. The popularity of media and social networks such as Facebook, Twitter, YouTube, spurred “Moderate” growth allowing companies and organizations to organize reporting directly or through intermediaries and remediation (in which, the media made social media headlines and republishing). The results of this study indicate that the majority of social media are 'parasites', taking a lot of information and mass media topics. Public relations in general is the process of communication management activities to create mutual understanding between an organization and its public.