Peran Pabrik Pembuatan Kerupuk Laras Terhadap Ekonomi Masyarakat di Desa Arisan Deras

Abstract

The purpose of this study was to analyze the role of the Laras cracker manufacturing factory in the community's economy in Arisan Deras Village. The research method used is a qualitative method that is carried out directly. Data collection techniques were carried out using observation, interviews, and documentation. The data analysis technique used is the descriptive analysis technique. The results showed that the existence of the Laras cracker manufacturing factory contributed to the economic welfare of the surrounding community because the community was involved in the manufacture and sale of Lara's crackers. The strategy used by factories in marketing their products uses several strategies, namely a product strategy by producing products that consumers are interested in, a price strategy that is not too expensive, a promotion strategy that is carried out by promoting directly or word of mouth so that it can attract consumers, a plan to empower human resources namely the human labor needed to produce cracker products, and product sales strategies online. All of the strategies implemented by the business owner can affect sales of Lara's crackers so that they can directly prosper the surrounding community who work in the factory.