PERAN KONTROL ORANG TUA DAN KONFORMITAS TEMAN SEBAYA TERHADAP PERILAKU MENIRU PADA REMAJA PENGGEMAR DRAMA KOREA

Abstract

Korean drama viewers in Indonesia have experienced a significant increase during the pandemic. The high interest in watching Korean dramas has an impact on the entry of Korean culture which is then imitated by teenagers. The imitating behavior of teenagers is certainly inseparable from parental control. This study aims to determine empirically the role of parental control and conformity with peers on imitating adolescent behavior from Korean drama shows. This study uses quantitative methods. The population used is teenagers in the city of Solo Raya. The participants of this study were 198 teenagers who are fans of Korean dramas, which were obtained by incidental sampling technique. The measuring tool used is a questionnaire using a Google form that is distributed through social media. The data were analyzed using multiple linear regression analysis techniques. The results showed that parental control and peer conformity together played a role in imitating behavior. The effective contribution of parental control and peer conformity is 7.4%. With parental control of 2.2% and conformity of 5.2%. The results of the hypothesis test state that only conformity plays a role in imitating behavior. The implication of this research is that teenagers who like Korean dramas prefer things that can be imitated according to social and cultural norms in society.