Abstract

Youtube is one of society's digital platforms with this digital media era making it easy for anyone to create messages and spread messages, finally the term youtuber also appears. One of the people who can be said to be a youtuber is Andi SS, he is a youtuber with mystery-themed content, conspiracy theories, and discusses news that is viral among the world. This study uses a qualitative research type. Research data were collected through interviews and observations. The theory used in this research is informative. The results of this study indicate that mystery content has a role in the formation of personal branding. Content has a big role in delivering messages, ideas, and ideas, message topics, and in easy-to-understand language. In distributing this content, YouTuber AndinSS utilizes digital media, namely YouTuber

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.