Abstract
The objective of this research is to identify the roles of Instagram in social media marketing, in creating brand awareness, and in improving marketing performance at Peminpin.id, a social startup. Operating in Jakarta, the startup operates in leadership ecosystem. The data of this descriptive qualitative research was harvested through interviews, observations, and documentation and was validated using triangulation. Through data reduction, data presentation, and conclusion drawing, this study finds that Instagram that is used as social media marketing can create brand awareness to enhance the marketing performance of the startup. Furthermore, the enterprise needs strategies and consistencies in order to gain maximum outcome and to avoid failures in running their programs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
