Abstract

This research aims to explore the impact of Financial Literacy and Overconfidence on investment decisions among students of the Faculty of Economics and Business, Universitas Pamulang. Utilizing a quantitative method, data was collected from respondents who participated in the Capital Market School. The analysis revealed that individually, Financial Literacy and Overconfidence do not exert a significant influence on investment decisions. However, when examined together, they collectively yield a significant effect. The Regression Analysis results indicate that Financial Literacy does not exhibit a significant partial effect on investment decisions. Similarly, Overconfidence does not demonstrate a substantial partial impact on investment decisions. Nevertheless, when analyzed collectively, both factors influence the investment decisions of students.This study emphasizes the importance of strong financial literacy as a key aspect in making informed investment decisions, albeit without significant individual impact. Conversely, Overconfidence, representing excessive confidence in one's abilities or knowledge, does not directly impact investment decisions on a partial basis. However, jointly, both factors significantly influence investment decision-making. These findings provide a basis for financial education within higher education to further emphasize enhancing financial literacy and awareness of Overconfidence in personal financial management and investment decision-making. Subsequent research could consider additional factors that may affect investment decisions and broaden the scope to different respondent groups or more complex investment scenarios.

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